From September 2022 The Morning Porridge will become a subscription only service.

A Bronze Level subscription is free, and will let you access upto 3 free articles monthly.

The Porridge charges a subscription because the costs of sending emails to subscribers and running the site are mounting. I’ve also had to move the website to WordPress because the previous site actually said we are “too successful” with too many visitors causing it to constantly crash and run slow.

All Bronze, Silver and Gold subscribers will receive the daily email – but to access the full report each day, you will require a Silver Subscription.

If you like what you read in the Porridge, admire the style and humour, and want to support its future development, and you would like the blog emailed daily the moment its published to your laptop, mobile or office PC, then please get out your debit card, and sign up for either the Silver or Gold Service subscription options. (Gold is a multiple subscription service for firms.)

Silver Service costs £10 per month. That works out around 50 pence an article..

Gold Service is a firm subscription aimed at the Professional Market. Because you can tell your compliance office its “paid for research”, they won’t have an apoplectic shock whenever you open it. It’s broadly MiFID compliant, meaning its a cheap option for your research budget. For details of a Gold firm wide subscription package – email me!

The Morning Porridge is not going “subscription” to make money – it’s going subscription to pay the rising cost of its rising readership.