Investment Guidelines for the Zeitgeist Market

The outlook for the UK looks rosier as pubs reopen, vaccinations beat targets, and the economy grows. But, how should investors be looking at markets when financial assets already look overpriced, and there are clear bubble risks ahead? It’s a matter of staying calm, reading the runes and understanding the markets new mindset!

Blain’s Morning Porridge – 13th April 2021 – Investment Guidelines for the Zeitgeist Market 

“Beer is proof God loves us.”

This morning: The outlook for the UK looks rosier as pubs reopen, vaccinations beat targets, and the economy grows. But, how should investors be looking at markets when financial assets already look overpriced, and there are clear bubble risks ahead? It’s a matter of staying calm, reading the runes and understanding the markets new mindset!



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England is a happier place. The pubs have reopened!

Hamble’s King & Queen, rum-pub extraordinaire and pirate hang-out was mobbed last night. It might have been absolutely freezing in the pub garden, but we were dressed in our (under-used) ski-gear. The lads drank deep of the Ale, while the girls addressed Europe’s Rose lake with gusto. We laughed and joshed and had a superb time. The food was superb – it always is when I don’t cook it! She-who-is-Mrs-Blain and I didn’t make it home and slept on the yacht instead. Ah, to be young and foolish.

We woke up frozen this morning, ice on the decks and our bones creaking, reminding us we certainly are foolish, but we are no longer so young.

This morning, the UK economy is showing sweet signals of growth. We start inoculating youngsters – those between 40 and 50. This age cohort made up 15% of the total number of hospital cases. We can only hope this means full economic reopening is only weeks away, as all the most vulnerable groups in society have now been done – and done within the timeframe announced earlier by Government. (Apparently some 10% of the vulnerable groups refused the vaccine in the UK.)

However, the government advisors seem to determined to keep us guessing and finding new ways to stop us mixing. There are warnings of hot spots of the South African, Kent and Auchtermuchty variants which are being addressed with surge testing. Apparently, the later variant not only strips your senses of taste and smell, but affects the ears, making you tone deaf, while promoting a fondness for accordion muzak and stripping the willow.

Speaking of Willow… and the dull thwack of Leather thereon, I am shocked to hear the International Cricket Board is considering changing the terms used in the game. Apparently, in the new-fangled and frankly dangerous travesty of the game, The Hundred, wickets will be referred to as “outs” to attract a new international audience. FFS! If foreign types want to play our game, they can damn well learn the jargon of the game… What next I ask? Calling the stumps “Bases” and asking the Septics if they want to play? There are limits you know…

Meanwhile, back to the financial stuff about markets….

Yesterday a number of porridge readers got in touch and asked for advice on how they should be positioned in this wobbly, priced-for-perfection imperfect market – as described in Yesterday’s Morning Porridge. It’s a great question – but there is no end of opinions on what works and what doesn’t.

My own view is fairly simple…. Today’s market is about understanding the “zeitgeist” of the current market as much as it is understanding the fundamentals of credit and equity risks. Today’s market is a constantly shifting mercurial map of conflicting perspectives and beliefs – many of the tides now driving markets are ones that investors of my generation find difficult to understand.

We were trained in fundamental analysis, deep diving balance sheets, relative risks, earnings and costs, competition and profits. Today’s is about opportunity and vision – apparently. Therefore, an old dog like me trying to do new tricks and providing  guidelines on how to navigate such markets is fraught with risk – but let me give it a try:

First the background: No matter how bleak or non-sensical the market looks, there is no reason to panic. Central banks wield enormous power. They can’t afford a major crash triggering economic meltdown – but that doesn’t mean they won’t allow some degree of correction in the more widely speculative asset classes.

Interest rates will probably remain low. Rising inflation may be an increasing a risk. Returns matter in any Capital Growth strategy, but Capital Preservation in a time of outrageous speculation is even more critical. Everyone must understand their own approach to risk. My own risk appetite is epicurean – mixing different risks and returns according to taste .. which is why I’ve lost three times on firms called something like Airship Industries… I like airships.

The Blain approach to the current market is fairly simple:

  1. Decorrelate risks: The risks in financial assets (stocks and bonds) are obvious; they are inflated and overpriced for a perfect outcome. Therefore, balance these with non-standard, but dull, boring, predictable (“DBP”) returns from alternative private debt and hybrid investments that derive their payment flow from real tangible assets. In other words, remember that investments aren’t only about stocks and shares.
  2. Don’t invest in anything you don’t immediately understand the investment imperative or rationale behind it. If something needs to be explained more than once – it’s probably a bad idea. I have read umpteen serious papers on Bitcoin and I still don’t get why it changes the world – in any useful way.
  3. Every investment will exhibit a different risk profile and outlook – understand them, and chose accordingly.
  4. Liquidity will be critical in the next crash/correction. When push comes to out the window, liquidity will be key – and this favours liquid equities over bonds.
  5. Yield – at present bond markets don’t yield enough, are vulnerable to inflation, and have only one way to go – the wrong way. However, that risk/return relative to equities will change rapidly in the event of a correction.
  6. Fundamentals such as value, dividend yield and DBP returns are preferable to ill-defined moonshot risks. Value stocks should be part of any investment equation – and tend to be factor credit as much as equity analysis.
  7. But, fundamentals don’t matter for Zeitgeist stocks – those driven by new ways of pricing future value. Never forget; it’s not what you know, but what the market believes that matters, it is just an enormous voting machine!
  8. Not all tech is bad – there are new tech driven concepts that will prove highly profitable and exciting, but check out the depth of the moat: Barriers to entry and competition matter! If its an easy to enter sector with low profitability, no matter how good the idea its unlikely to deliver.
  9. The market has a long-term rhythm: new large megastocks rise to the top, establishing whole new markets around them, before they mature, grow old and are over-taken by the next generation of mega-firms. One day Amazon will just be a river in South America again.

I suppose the most difficult aspect of current markets isn’t cutting through the economic dislocation of the pandemic, or the price distortions caused by the activities of central banks in keeping interest rates artificially low, but is understanding the new investment rationale behind zeitgeist stocks.

Let me describe a conversation from yesterday:

A fund manager told me he absolutely believes Coinbase (which IPOs tomorrow) justified its $100 bln valuation on the basis it’s the first mover into the massive crypto-clearing/banking/broking sector. It is going to be massive – you can’t not be invested.

A trader tells me he’s expecting the stock will rocket, driven by the current hype and noise around Bitcoin, (which has hit $60k again driven by the noise around the Coinbase float.) He will buy, take a profit and get out.

The strategist can’t understand why anyone believes there is value in a trading hub for cryptos when no-one has yet proved the case that cryptocurrencies are valid, have utility and won’t be regulated out of existence by governments and central banks preserving their monetary primacy.

And me? Well… it’s not what I think, but what the market believes that counts. Let’s see which of them is correct.

Five Things To Read This Morning

FT – UK Economy returns to growth despite Covid restrictions

WSJ – Regulators Step Up Scrutiny of SPACs With New View On Warrants

WSJ – US Budget Deficit Widened to a Record $1.7 Trillion

FT – Europe’s direct lending market bounces in final quarter of 2020

BBerg – Boris Johnson Can Limit Brexit’s Economic Damage

Out of time, and back to the day job

Bill Blain

Shard Capital


    • Dull. Boring. Predictable.
      Take a look at stocks that have deep moats against competion, that make decent sustainable long-term profits, and are predictable – like BAT: people smoke.
      Or banks with simple business models.
      Or Oil firms
      Or even Apple’s and the insatiabe demand for iPhones.
      These are all tangible examples of firms that make predictable profits selling the same stuff day after day…. yet they have nothing like the PE multiples of an EV maker that still hasn’t made a penny selling cars, but it worth more than rest of industry combined.
      DBP works for me…

  1. May I suggest my two rules for guidance in an insane investment environment?
    1. Pay particular attention to any “advisor” who does not agree with your own thinking.
    2. Never, ever, buy anything that does not pay you to own it!

    If your broker drives up in a Lamborghini and agrees, loudly, with everything you say, you have a great list of what not to do.

    Thank you for your site, Bill. I’ve just discovered you and enjoy reading your commentary (without necessarily always agreeing 🙂

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